Yuriy on what the team got wrong about outbound and why it changed direction.
Original by AiSDR
10 min watch
·
In this conversation
A founder story about the lessons behind Ami and the shift from faster sending to better outbound decisions.
Hear the context behind the product direction.
Consider which campaign decisions still need your attention.
Why it’s worth your time
Yuriy reflects on the experiments that led to Ami. The central idea: making outbound faster does not solve the harder question of what is worth sending. The piece connects targeting, buying context, and the offer to the work of improving a live campaign.
A question to take with you
Before automating the next campaign, can you explain why the audience needs this offer now?
Final Thoughts
Better outbound starts with better decisions about the audience, the offer, and the timing. The lesson behind Ami is to make those choices clearer before increasing the volume or speed of a campaign.
In this video
Featuring:
Yuriy Zaremba
AiSDR CEO Yuriy Zaremba and Yurii Veremchuk from Swipely & Woodpecker.co break down why cold email gets harder every year as barriers to entry drop.
What separates the teams that still win comes down to three things:
Better lead lists Deeper lead enrichment Doing the things tools can’t automate
